I meet him on every continent, in every country. Hong Kong is no different.
Pallavi wanted to hit the 8th Annual Hong Kong Food Festival at the Hong Kong Convention and Exhibition Centre, but since that isn't really my cup of tea (or steamed dumpling, wine sample, fried won ton etc.), I ventured up a few escalators to Asia Game Show 2010. I'd never actually been to a games exhibition, and I don't think this was a great one. Sony dominated the event, taking up over half the floor space, mostly to advertise GT5 and the Playstation Move. [1] What wasn't taken up by Playstation had been taken over by cosplayers representing video game icons that I could not begin to identify.
Then he sauntered around the corner, and I almost didn't recognize him: 
Behold MiniChe, stamped on just about every product from youth-oriented BSX. This cuddly little brand character, based on everybody's favorite executioner for the Castro regime, wandered the aisles waving at children, posing for cameras and stroking his cartoon stubble. His image could be purchased on hoodies, jeans, tote bags... just about anything. A plastic piggy bank was my favorite, as it allowed the hero of the revolution to be used to store up one's filthy lucre. I'll admit, I bought someone an impromptu late Christmas present.
Che: he's not just for pizza anymore!
[1] Basically Sony's answer to the Wii's motion controls.
Seems like Che has become much like Einstein - it's all about the look he has in exactly one picture of him. And he has a one-word remit: Revolutionary. (Or "Scientist" in Einstein's case.)
Personally I'm waiting for the episode where Che and Einstein team up. That would be awesome!